Lead generation
Artificial intelligence lead generation that fills your pipelinewith prospects that fit.
Artificial intelligence lead generation uses AI to find prospects that fit your ideal customer, score them and start the conversation. We build it on your current tools and route qualified leads to the right rep.
30 minutes. You leave knowing which 3 processes to automate first and what they cost you today.
Illustrative example
Results
What changes when leads qualify themselves.
We start with the step where leads stall, then measure what moves.
E-commerce / D2C
Every lead contacted in under 20 seconds.
A home goods brand spending $40K a month on ads took 6–12 hours to reply to new leads, so many bought elsewhere. We built an AI system that replies by SMS, email or voice call within 20 seconds, day or night.
+34%conversion rate−28%customer acquisition cost100%of leads contacted
The problem
Reps spend time on the wrong leads.
71%
of respondents using AI in marketing and sales report revenue gains.
<5%
is the most common size of those revenue increases.
Pipeline depends on finding the right prospects and reaching them with something relevant. Manual research and one-size-fits-all outreach cap both.
- Manual lead generation: Someone builds prospect lists by hand and copies them between tools.With AI lead generation: Prospects that match your ideal customer are found and enriched automatically.
- Manual lead generation: Every lead gets the same attention, good fit or not.With AI lead generation: Each lead is scored on fit and engagement, so reps start with the best ones.
- Manual lead generation: First emails are generic, or not sent at all when the team is busy.With AI lead generation: A personalised first touch is drafted per lead, ready for your review.
- Manual lead generation: Qualified leads wait in a spreadsheet until someone assigns them.With AI lead generation: Qualified leads are routed to the right rep inside your CRM.
Better lists mean fewer wasted touches.
What we automate
What the system does for every prospect.
Finds prospects
Builds lists of companies and contacts that match your ideal customer.
Enriches records
Fills in role, company and contact fields so records are usable.
Scores leads
Ranks leads on fit and engagement using rules you approve.
Starts the conversation
Drafts personalised first touches and follow-up sequences.
Routes the best
Assigns qualified leads to the right rep and logs it in the CRM.
Is it time?
Signs it's time to automate lead generation.
Signals you need this
- Your reps spend hours researching prospects before they sell
- Good leads go cold because follow-up depends on who has time
- Your CRM fills with contacts nobody has scored or qualified
- Outreach is generic because personalising takes too long
When not to invest yet
- You close a handful of deals a year through referrals alone
- You have no clear picture of your ideal customer yet
- You plan to buy contact lists and send without an unsubscribe option
What you get
From ideal customer to a live lead engine.
- A map of your lead process, with the hours and dollars each step costs you
- A fixed-price proposal with exact scope and timeline, before anything starts
- Prospect finding and enrichment built around your ideal customer profile
- Lead scoring on fit and engagement, with rules you review
- Personalised first touches and nurture sequences, with unsubscribe handling built in
- Qualified leads routed to the right rep in your CRM, tested end to end before launch
- Everything we build is yours: code, accounts, prompts and data
How it works
The Payback Loop. Five steps. Each build pays for the next.
We don't start with the AI. We start with the money.





Consulting
We find the manual work in your company and how many hours each task eats every week.
Process mapConsulting
We put a dollar figure on each process and rank them by payback. You see what to automate first, and what to leave alone.
AI roadmap, ranked by paybackImplementation
We build the first system on the tools you already use. Nothing new for your team to learn.
A working systemImplementation
We test it end to end before launch. It doesn't go live until it works without errors.
Tested, system liveSupport
The first build pays back fastest, so its savings fund the next one. Back to the map, and we keep every system running.
Monthly support (optional)
↺ Back to Map
Consultancies stop at the roadmap. Freelancers build without one. The loop only works when one team runs all five. You approve, we execute: about an hour a week from you.
FAQ
Questions about AI lead generation.
- Artificial intelligence lead generation uses AI to find prospects that fit your ideal customer, enrich and score them, start personalised outreach and route qualified leads to a rep. People keep the conversations and the closing.
- Lead generation finds and qualifies prospects, including outbound ones. Speed to lead answers new inbound leads within seconds. Both can run together; the speed to lead page covers that side.
- Scores can combine property values, such as company size or role, with events, such as email clicks. CRMs like HubSpot document both methods. The scoring rules are part of the scope agreed before anything starts.
- Records are checked and refreshed against your CRM, so stale contact names and fields get fixed instead of piling up. Uncertain data goes to a person for review before outreach.
- Outreach is built to follow them. The FTC says opt-outs must be honored within 10 business days, and each violating email can cost up to $53,088. Every message includes an unsubscribe option.
- Yes. The ideal customer profile is defined from your own customers, not a startup database. We build the search around the roles and company types you actually sell to.
- Not by default. First touches are drafted for review. If the strategy is flawed, AI only speeds up the damage, so we agree on audience, message and sending rules before anything goes out.
- No. We build on what you already use: your CRM, email and other tools. We build, connect and maintain it; your side needs about an hour a week to approve and give feedback.
Final step
Pick a time. Let's talk.
You leave knowing which processes to automate first and what each one costs you today, whether we work together or not.
You can keep paying for manual work, or find out this week exactly what it costs you.
What happens on the call
Before
You answer 3 quick questions when you book, so we come prepared.
On the call
We find the manual work that costs you most and put a number on it, live.
Decide
An honest read on whether we're the right fit. If we're not, you'll hear it on the call.
Once you book, we look at your site and tools before the call, so the 30 minutes go to your numbers, not introductions.
Prefer to write first? Email us directly: contact@nexumautomations.com




