How dealers use AI today
Using AI now
43% of dealers, per Kerrigan Advisors
Planning to use it
Another 47% plan adoption
No plans
About 10% of dealers
Dealer adoption is already well along. In Cox Automotive's 2025 study of 537 franchised dealers, as reported by Wards, 52% used AI to engage customers around the clock by text, chat or email.
Kerrigan Advisors' survey, cited by Impel, found 43% of dealers deploying AI and another 47% planning to, leaving about 10% with no plans.